Barbasol

With new technology taking over the men's grooming category Barbasol was at a crossroads - change with the times, or embrace its history as "the brand your grandfather used."

We chose to leverage nostalgia in this "Shave Like a Man" campaign. We launched with three “Disappointed Forefather's” TV commercials, along with 9 radio commercials, a re-skinned website and facebook page and it’s own @shavelikeaman twitter page.

The campaign did not disappoint! It leapfrogged the brand ahead of it's competitors resulting in increased awareness and record sales. The $3.7 million campaign helped to solidify partnerships with Major League Baseball, Professional Golf Association, Pro Bowlers Association and Universal Studios' Jurassic World.

5.5 million+

video views over 1 year campaign flight.

250%

increase in customer social engagement.

45%

increase in YOY sales.

* Promotion helped secure additional shelf space in major retailers including Walmart and Target

TV

RADIO

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Barbasol_BeardPullingArtist Name

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WEB